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Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. See our company timeline for more information on our company history.
No one delivers your online video ads with the scale and reach offered by YouTube: 3 billion daily video views worldwide across all demographics.
But it's about more than numbers. It's about emotional impact. Online video makes us laugh, cry, wonder, and simply stop and watch. It can turn passive viewers into passionate brand advocates who share, comment, like, embed, and create their own responses or fan videos about your company.
Brand recall, message recall, and likeability are greater for online video ads than for TV ads1. And when combined with TV, online video ads deliver a 35% lift in brand recall, 53% increase in message recall, and 31% boost in likeability over TV alone2.
YouTube is an open platform giving you multiple options to broadcast your message. You can target your ads to 20-something sports fans, or make yours the first video ad every YouTube visitor sees. People can also watch your video on your Brand Channel, embedded in another site or featured on a blog. Over 400 videos are shared per minute on Twitter and over 150 years’ worth are viewed on Facebook each day. That's reach and impact you won't find anywhere else. START ADVERTISING TODAY